What Is A Domain Name and Why Do I Need One?

Knowing what domains are can have a significant impact on how you set yourself up for success in the massive online world. Simply put, your domain is among the primary elements that your web visitors will know and remember. It is also a crucial part of your multi-channel marketing strategy.



Below is a brief guide to help you answer the two questions of what is a domain name and why you need one.


Defining Domain Name

A domain name refers to the physical web address of any website. Much like a conventional street address, your domain name will be unique and cannot be registered to anyone else. Each computer connected to the internet has a distinct IP address that allows for communication. However, the IP addresses of websites are much harder to remember. For instance, you would more readily recognize google.com than it’s IP address of


Domain names, therefore, provide humans with a more natural way of browsing online and accessing specific websites, rather than using IP addresses. Since a critical point of domain names is simplifying the process of access to your website, it is advisable to have a memorable and simple one for best results.


Differences between Domain Name and URL

The URL of a website will typically include its domain name as well. However, the URL is more complicated since it can direct users to specific pages of a particular site. Every web page, image and any other media you have on your site will have a distinct URL. As its name suggests, the Universal Resource Locator is used to locate and showcase your website’s assets. That means you will have a single domain name for your website but no limit on the URLs.


Why You Need a Domain Name

With the billions of websites available today, having a customized domain name can have a considerable difference in the success of your digital venture. On a primary level, the domain name you choose affects your accessibility on search engines as well as the first impression you make on your visitors. Here are more benefits to owning a strong, fitting domain name:

  1. Establishes your Brand Identity
    The primary contact point of many people with your product or service online will likely be your domain name. Hence, the domain must communicate something to potential clients about the nature of your business.

    Consider linking your company with a markable domain extension to enhance your business identity. For instance, if you offer co-working offices, you can have worktogether.office as your domain name. That way you can stand out from your competition and also increase your qualified web traffic.

  2. Domain Names Help with Memorability
    A short, marketable and easily memorable domain name is ideal. The short length means that you can effortlessly incorporate it into your various other marketing materials.What’s more, shorter names are far less prone to being misspelled by online users. The result is fewer errors when looking up your website, and also fewer missed opportunities.

  3. Enhances Interaction with Niche Markets
    If your service or product deals with a specific niche audience, then having a personalized domain name for that market is essential. Consider Amazon.com as an example; the online marketplace where you can buy everything from clothes, footwear, gardening tools, kitchenware, much more.

Amazon chose to create brand-specific domain names for specific services that customers want, rather than having them sift through its vast catalog of products. For instance, contextual domains like kindle.store and alexa.online redirect clients to corresponding pages on Amazon’s main website.


Tips for Choosing Your Domain Name

  • Pick a name that is easy to pronounce and type
  • Your domain name must be brandable and not just keyword-rich
  • Short and straightforward is perfect; avoid complicated and lengthy domain names
  • Avoid any domain that users may confuse with existing companies
  • Your domain name should also indicate what your company does

Over to You

With most shopping and transactions happening online, the dynamics of business and marketing have changed significantly. You can easily create a long-lasting brand identity with a well-fitting domain name.

Careful research and deliberation are, therefore, essential before you decide and register your domain name. It will be one of the critical decisions that you make as you carve out your niche in the online sector since it is an essential search and marketing tool.


If you need a domain registrar we recommend Namecheap for their low cost domain name registration and renewal prices.



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